| PRODUCT INFORMATION |
| Model Number: |
DYS219 |
| Description： |
plus size women’s high-waist cotton briefs with soft breathable fabric and gentle tummy control. In-stock private label underwear ideal for brands, retailers, and e-commerce stores. |
| Material: |
95%Combed cotton 5%Spandex |
| Size: |
Standard American / European Size - XXS / XS / S / M / L/ XL / 2XL |
| Color： |
Stock 10 colors, or welcome to create your own color |
| MOQ： |
120 pcs, support mix sizes & colors |
| LOGO: |
Heat Transfer, Silk-screen Printing, Silicone Gel, Embroidered |
| Specification: |
Breathable, Four-Way Stretch, QUICK DRY, Anti-Bacterial, Sweat-Wicking |
| Delivery time: |
Stock products ship within 7days, OEM&ODM deponds on requirements & qty, normally 10 - 30 days after all details confirmed |
| Payment terms: |
T/T, Paypel,Western Union, Trade Assurance |
Product Overview – Built for Western DTC Brands and Influencer Labels
These Plus Size Women’s High-Waist Cotton Briefs are developed specifically for Western independent brands, influencer-led labels, and private-label underwear businesses seeking a reliable, high-quality OEM solution. Designed with modern consumer values at the forefront—comfort, inclusivity, scalability, and authenticity—this style merges a universally flattering high-rise silhouette with premium, breathable cotton fabric. It serves as an ideal foundational or "hero" product for Shopify stores, Amazon FBA/DTC brands, and social-commerce-driven intimate apparel collections looking to build a loyal customer base with a product that truly delivers on its promises.
Designed for Plus-Size Bodies with Market-Ready Fit
Understanding the nuanced fit expectations of North American and European consumers is paramount. This brief is not a scaled-up version of a standard size; it is engineered from the ground up for plus-size proportions. The pattern addresses common fit challenges such as waist gaping, thigh chafing, and insufficient rear coverage. It delivers consistent, secure coverage, a supportive yet comfortable waistband that stays in place, and a smooth, uninterrupted silhouette under clothing. The high-waist cut is designed to gently shape and support the abdomen while allowing for full range of motion, positioning it as comfortable everyday underwear rather than restrictive, occasional shapewear. This focus on authentic, purpose-driven fit is key to reducing returns and building positive, trust-based reviews in competitive Western markets.
Premium Cotton Fabric for All-Day, Everyday Wear
At the core of this product is a carefully selected cotton-rich blend chosen for its trifecta of benefits: exceptional softness against the skin, superior breathability, and long-lasting durability. Natural cotton fibers facilitate moisture-wicking and allow consistent airflow, which helps regulate temperature and minimize skin irritation and heat buildup—a common concern for all-day wear. This fabric choice makes the underwear ideally suited for long workdays, travel, lounging, and daily activities. Furthermore, the fabric is pre-tested for colorfastness and shrinkage control, ensuring it maintains its shape, softness, and vibrant color wash after wash. This commitment to lasting quality supports strong customer retention, encourages repeat purchases, and fosters brand loyalty, as customers come to rely on your product as a staple in their wardrobe.
High-Waist Structure with Light, Comfort-First Tummy Control
The defining high-rise waistband is engineered to provide gentle, forgiving tummy control without harsh compression. It sits securely above the natural waistline, smoothing the midsection seamlessly under knitwear, dresses, and high-waist bottoms. Critically, this design consciously avoids the restrictive pressure associated with traditional control garments. Instead, it offers a feeling of "hugged" support, ensuring all-day comfort across diverse body shapes, sizes, and age groups. This perfect balance between light shaping and ultimate softness aligns powerfully with the prevailing Western consumer demand for "comfort-first" intimates that make women feel confident and at ease in their own skin, not constrained by their clothing.
Comprehensive Private Label OEM / ODM Capabilities
This product is built from the ground up for seamless private-label integration. We offer full OEM/ODM services, allowing your brand to make it uniquely yours. Customization options include:
Branding: Apply your logo via heat transfer, silicone print, woven labels, or custom hangtags.
Design Adjustments: Collaborate on custom color matching, fabric blends, lace accents, or subtle pattern tweaks.
Sizing: Adjust size charts and grade rules to perfectly align with your specific target audience.
Packaging: Design custom polybags, boxes, or sustainable packaging that reflects your brand ethos. This flexibility enables influencer brands, startups, and established wholesalers to create a differentiated product in the market without the prohibitive costs and timelines of fully custom development.
In-Stock Program for Rapid Market Launch
Available through our in-stock wholesale program, this style enables brands to bypass long production lead times and launch—or restock—rapidly. This agility is invaluable for capitalizing on trends, executing timely influencer marketing campaigns, managing flash sales, or testing new markets with minimal upfront investment. The in-stock model reduces inventory risk and capital lock-up, allowing you to operate with leaner inventory while still meeting customer demand promptly—a crucial advantage for agile DTC and influencer-led business models.
Durable Construction for Long-Term Brand Value & Trust
We believe quality is the foundation of brand reputation. These briefs feature reinforced stitching at stress points and high-quality, latex-free elastic that retains its recovery over time. The waistband is designed to resist rolling or folding, and the leg openings maintain their shape without digging in. These durability-focused construction features are not just details; they are strategic investments that reduce product failure rates, minimize returns, and foster positive word-of-mouth. In discerning Western markets, this commitment to longevity is essential for building and maintaining brand credibility and customer trust.
Inclusive Size Range for Broader Market Reach & Impact
The extended, thoughtfully graded size range is a direct response to market demand for genuine inclusivity. It allows your brand to cater to a wider, more diverse customer base authentically, appealing to body-positive communities and consumers historically underserved by mainstream intimate apparel. Adopting an inclusive sizing strategy is no longer a niche move but a powerful market expectation in North America and Europe. It aligns with strong cultural trends emphasizing authenticity, representation, and empowerment, enabling resonant brand storytelling and deeper customer connections.
Ideal for Modern Influencer and DTC Business Models
These briefs are exceptionally well-suited for the dynamics of modern commerce. For influencer-led brands, the minimalist, high-quality base allows the influencer's personal style and branding to shine. For subscription box services, the consistent fit and comfort guarantee customer satisfaction in every delivery. For lifestyle-focused DTC labels, it serves as a perfect entry-point product that can anchor a broader collection. The consistent quality and comfort ensure it becomes a customer favorite, driving repeat sales, high lifetime value (LTV), and organic social proof through reviews and referrals.
Strategic Target Markets & Sales Channels
This product is strategically positioned to perform strongly across key Western markets, including North America (USA & Canada), the United Kingdom, the European Union, Australia, and New Zealand. It is optimally distributed through direct-to-consumer channels like Shopify stores, Amazon listings, and brand-owned e-commerce platforms, as well as through wholesale partnerships with boutique retailers, specialty plus-size stores, and subscription services. Its appeal crosses generational lines, resonating with millennials and Gen Z consumers who value authenticity as much as they value Gen X and Boomer consumers who prioritize comfort and quality.
Why This Product is Your Strategic Advantage
In a crowded market, success belongs to brands that pair compelling storytelling with uncompromising product excellence. This Plus Size High-Waist Cotton Brief delivers precisely that. By combining inclusive, market-specific design, the inherent comfort of premium cotton, full private-label flexibility, and the launch-speed of in-stock availability, it presents a low-risk, high-potential foundation for your brand. It empowers you to scale quickly, tell authentic brand stories that resonate, and build sustainable, profitable growth in the dynamic and competitive Western intimates marketplace.
Launch with confidence. Build with a product designed for today's consumer.
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